3.1 AND 3.2

3.1 Genre and Representation

1. Summarise how the reader consumes music in both examples: are there similarities and differences?

In uncut magazine, £50 is spent per month on CDs, which is up £40 in 2002.The uncut readers have 365 CDs in collection. Each reader spends £47 a month on CDs, £23 on live concert tickets and £8.50 on downloads. In total £13.2 million CDs, £6.5 million on live concert tickets and £2.4 million on downloads. On average the readers buy 6 CD albums per month.

In NME Magazine the readers consume music by buying CDs and going to concerts. 39 albums -£430 for every readers, 45 CD singles - £135 each reader. 55% buy their music from major shops such as HMV. 46% buy from specialist record shop. 28% buy from Amazon. Last month 15 tracks were downloaded. 18 albums burned to a computer/mp3 player. People own iPods and mp3 players. Almost all of the readers own a CD player.91% go to gigs very often, on average 2 times a month they go to a gig. Almost half go to an NME gig. At least 1 festival such as Glastonbury a year.60% gets their tickets from online retailers, 30& over the phone.

The similarities of the both are that they both download and buy CD’s. NME readers mainly go to NME gigs; they go to more gigs and concerts than uncut magazine does. NME spends more on CDs a month.

2. What information do we receive about the reader’s lifestyle habits e.g. what other media products are consumed? How does the reader spend his/her spare time? Compare both examples?

Other media products come under things like DVDS, magazines and concerts. In uncut magazine the total sum spent on DVDs is 6 million pounds £21 pounds per month. Concert/live events the total cost in 6.5million, £23 per month on the concert tickets.  In their spare time they go to the cinema £14 a month on cinema tickets, 4million in total. Concerts certainly come under spare time and different ways to consume music. NME magazine is somewhat the same but different. They consume by CD players, mp3 players or the radio. They go to Gigs regularly and they go to festivals.

It is different because in UNCUT magazine they go to cinema and spend money on cinematickets this is different to NME because they do not what so ever.

3.2 Genre and representation

Top of the pops – Music style is pop music bands such as JLS and girls aloud and also Justin bieber. Themes are usually bright colours fun fonts. The appearance would be different to NME magazine. The appearance is very simple; plain clothed both the fans and the artist. Unlike other artists top of the pops do not wear big chains or “bling”

NME – Mainly rock and emo music bands such as kings or Leon and maybe oasis. They usually dress punky and dark. Like wearing black mainly have a lot of piercings. The artists are the same.

If you look at the artists that are being featured in the magazine you can get a clue about what the readers and fans are interested in and whole they dress