Listen evaluation

In what ways does your magazine product use,develop or challenge forms and conventions of real media products?

Listen evaluation

For my magazine i used the colours red,black and white and a hint of blue on the contents page. I chose to use strong bold colours because i believe they are eye catching and good for my genre of music.

Evaluation and Analysis of LISTEN Magazine

Briefly describe your magazine, its genre and the type of ariticle you would fine in it ?




For my magazine which is named listen i looked at a number of magazines as guidelines and as ideas of what i wanted my magazine to look like. The genre of my magazine is Hip Hop and R N B. I thought about what the demographics and the pyschographics of my magazine are.

My target audience would prefer
 street dance rather than ballet

A rapper named drake who my target
audience would listen to.

My target audience would wear an
adidas tracksuit rather than a suit.

Demographics of Listen -  There intrests are listening to music, watching tv and finding a intrest in celebrities lives. There hobbies would be street dancing rather than maybe being a band which would be someone for maybe NME Magazine. There style would be tracksuit bottoms, addidas tracksuits and Lyle and Scott and Ralph Lauren for the boys and just simple casual for the girls for example maybe shopping in H&M. There religions woul vary as they are not very important and nowadays there are many different religions however this does not effect what time type of music you would listen to. Looks woul proberly mainely be black people as they are the main people that listen to hip hop and R N B. An emo would not really look at Listen Magazine because they tend to listen to Rock music.

Psychographics of Listen -  The age of Listen magazine is 14-21, this means that the careers vary from being students in secondary school and focusing on there exams and you also have people that are in univeristy or working and they could possibly studying something like music or media

As i said before the age of my target audience and my readershop is ages 14-21, they mainly go to school our are in unversity. My readers are mainly teenagers and would earn there money from the parents however some of them may have jobs in retail rather than a big business office.

My target audience love hip hop and rnb music and would usualy have them on their ipods or their phones. They would usually download this music of limewire or ares. They would also get access to music thorught television and channels such as MTV Base,KISS and channel AKA. They would also go to concerts and listen to radio stations such as Choice FM 96.9 and 107.1.

log on to the choice fm
website, the links bel

www.choice-fm.co.uk/ 

In their free time they would go shopping, girls would by clothes and shop in places like H&M and primark however the boys would by games such as call of duty,black opps and things like that. Some boys would buy clothes and they would shop and by brand names like ralph lauren and lyle and scott. In there spare time they would go to house partys have fun with their friends, shop, and just hang out in each tohers houses and play music. Products such as hair products for the girls have been advertised because when i read hip hop magazine such as vibe and young voices i have seen hai products advertised. However this is differnt because as i have been reaseaching magazines such as NME and Top of the Pops i have not seen this

 How do you attract/ address your audience?

I decided to use a big and bold font and strong colours and i refrenced to real hip hop and rnb aritsts because it clearly highlights the genre of my magazine through the use of colous,pictures and the layouts of the magazine and the fonts. The choice of words and laguage shows that who it is targeting as i used slang and informal lanugare thought out.

The generic music convention codes employed by listen magazine suggest that the target audience of the magazine are for mainly teenagers and i think you can tell this through the use of font and the use of colour, the colours are red and black, if the colours was just black and font and the font was roman times would see that it is not for a teenager.

The mode of address for listen magazine is far from informal as some of the article is spoken in slang and is written in abriviation that young people would understand and some adults who read Q magazine would possibly not understand.

The features of the magazine suggest that the target audience would read Listen Magazine as a form of escape from the pressues and difficults of school and exams and maybe the pressures of work but mainly the pressures of schoola nd college and kids doing there GCSE'S and A - LEVELS, i made this type of magaine because i know what it is like and i myself read the magazine as an escape. Also thwy might just want to read it fo fun and when you on a break they would read it. Reading a magazine,watching tv programmes such as 90210,listening to music is all seen as an escape.Some people read these magazine as a get away and they can reate to some of the thing thats read in the magazine, in my magazine there is an agony aunt which helps people who send in their letters and need advice. The main reason my target audience would read my magazine is simply that they want to know whats going on the music industry, they want to which aritst is working with who and which artists new album is coming out. That is exactly what my doible page spread is doing the interview is a tell all interviw and this is exactly what my target audience want to know.

They layout and design of Listen Front page is very simple and is very simlar to all the other magazines, it consits of the:masthead, strapline, the main picture and many other things. The masthead is very big and bold and font (which i downloaded from dafont.com) is very sharp and i thought it wa perfect for my hip hop and RNB magazine. I didnt use a typical grafiti like font because i thought that it has been done already and is very commom. At the top of my magazine it says "Top 50 sexist hip hop men and women" i chose this because it is not somthing you see in every issue of a hip hip magazine and i thought it would give it an exclusive glow and i thought thay my targt audience would really enjoy and get the whole idea, it reads both men and women  so that it attracts to both men and women, boys and girls. It clearly says in big font thaty there is an exclusive interview with my artist AB and that is who features on the front page. The colours are Red and Black and these colours are consistant throughout the whole magazine , the contents page and the double page spread.

Listen Magazine Masthead.

The masthead, the strapline, main image i got the font from dafont.com and i looked at toher hip hop magazine for guidence to help me bulid my magazine. I chose i big bold font that  i knew would be strong for my magazin. I looked at magazine such as vube and XXL. You can tell the difference between my masthead and the top of the pops one and you tell just by looking at the masthead what the target audience and my target audience is both boys and girls and you can tell this throught the use of black and red. The main image is there becuase on the fron page it says there is an interview with AB and the picture is there to indicate who that artist is. The language used in the magazine is informal and almost slang like because i know that they will understand it and that will give me a good connection with the audience and it also a sense of communication.


How does your media product represent particular social groups?

For the pictures in my magazine i chose to use my brother because i think he fitsthe criteria very well. He is tall, black ( as many hip hip artists are ) and just has the correct look that i would see in a hip hip magazine. Throught the pictures there are different body languages it shows him happy,calm and almost serious and i like this because it shows how different and versiatile he is. In top of the pops magazine you would only see people smiling and that is it. Its just ahappy magazine and that is why listen magazine is different because it shows both sides. There are two sets of costumes were he is wearing a blue checked shirt just to show his normal side and in these set of pictures it shows his happy sides and i used these pictures to in the double page spread article as the interview is happy and shows his nice side. The other set of the pictures are him in a black lyle and scott jumper and these side of the pictures are him being serious and him wearing the name brand and i used these pictures to show that there a two sides of my artist.


My magazine readership would publicise itself / advertise  in /.....


I would adveriste listen magazine in other hip hop magazine so they would get an idea of the the magazine is about. I would adveritise is on channels such as mtv because i know that my target audience would be watching that channel. I would use posters on like buses and public transport because most of my target audience would travel on the bus,train and tube so they could glance at it. I would think about what my target audience likes and advertise it using this : tv,interneat (facebook,myspace,twitter) i would use public transport and things like this.

My magazine would also
be sold in the local newagents

My magazine would be sold
in shops like WH Smith.

I would sell the magazine is shops like WH Smith, HMV, music shops and normal newsagents of the corner shops. It will be very easy to buy my magazine. These places are very important because a lot of peopl buy there magazins and music items from these shops. You can buy my magazine also online fro m the website and like many other magazine you can order a subscription so you can get the magazine every month which will be cheaper. I chose big brand stores as well as newsagents because i know were my target audience wuold shop. If they are buying a CD from HMV  i know that they will glance and buy a hip hop magazine.  My magazine would also be sold in big supermarkets such as tesco, sainsbury, morrisons. I would sell my magazine online because i know that as a teenager not everyone buy's CD and they will download the music so on the listen website they could download music from there and aslo find out how to get a subscription for the magazine.

Artist Profile

For my magazine which is called Listen i have got to make up and artist and create a double page spread interview featuring him. My artist is named AB.

Who is AB?

Name: Ashton Brikks aka AB

AB simply got that name because those are his intials ever since he was little that is what they called him, he mum somtimes calls him that and most of his friends call him that.

Age: 20 

Nationality : Black British

INFO

Ashton Brikks is 20 year old boy from tottenham. He has always had a passion for music ever since he was a little boy and his listens to all different types of music but his speciality is Hip Hop and R N B. He got discovered while performing at his secondary school when he was in year 12 but thing started to really get going last year. With his album due to release Listen magazine will have an exclusive interview with him.

Stay tuned for more info..

Photography Analysis

This is the picture on the Front page of listen magazine. This picture is a Medium shot because you can see his upper body and his face. I chose to use this picture because if i had chosen a long shot picture people might find it diffcualt to see the artists face and might not have good vision. With this photo you can see his face and it is very clear. When putting this photo on the front page i did not have to crop and minipualte any photos because the background of this picture is black and i purposly made the background of my magazine black so i could just place it on there. The lighting on this picture is shonned on his face to make it  clear. The pictures i have chosen are almost model like because my artist is popular and even though the artist is ment to be from the streets it will be very common and stereotypical for him to be taking a picture on a wall or in an estate. Where my artist is looking it is almost like he is thinking, the connotations of the picture is supposed to make you wonder what he is thinking about.

This picture is on the contents page and is similar to the picutre on the front page but i chose not to use this one on the front page because you can not really see his face as much as the front page one. This photo is also a medium shot. This photo will be cropped round the edges because unlike the front page the contents page background is white. Even though it is good to have consistantcy in your magazine i would prefer to crop this photo out. The lighting is the same for this photo and is is shined on his face to give the audience an idea on where they should be looking. All the pictures i have chosen are in a studio. I like this picture because the artist is looking, the connotations of this picture is that he is looking to the future and where is he looking?. He is almost looking to the next page which gives you an indication to go on to the next page.

All of the pictures above are going to be featured on my double page spread interview with my artist who is named "AB". As you can see none of my pictures are long - shot or extreme close ups. I chose for them to all be medium shots because i think that long shot is just too far away for a double page spread and a extreme close up but to up close and personal to my artists face. I  chose these pictures because all of them show different sides to him. They show him being serious,calm and happy. Comparable to the front page and different to the contents page these pictures are not going to be cropped out. At the moment the background is black but if i decide to change that i may crop out the pictures so they do not clash with white background.
There is not a certain place were the lighting is facing, the lighting is shining on the entire body, the reason the background is black is because the light shining on him exceeds a lot.
As i said before i chose for the pictures to be taken in the studio to show that even though he did come from the streets he does not have to pose in an estate or be standing against a brick wall like i have seen in other hip hop and R N B magazine which people have made. The connotations of the pictures make you think to yourself ; what is he happy about?, you can see him smiling. One of the pictures shows him being serious, what was said in the interview to make him have a serious face?.


All the pictures are very similar which I like and purposely done.

Playlist

Create a MySpace Music Playlist at MixPod.com

"Listen Magazine" Target audience

Listen target audience

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Uses and Gratification

The audience has a set of needs which the media meet in one form or another.


DAPPs


D - diversion
P - personal
P - personal identity
S -surveillance


TOP OF THE POPS


Diversion - For the students who mainly read this magazine see it as an escape or relases from the everyday pressures of school and peer presure. They read it and enjoy the games and queizes in the magazine and the poster of there favourite pop music 


Personal - Compainship through identifcation with TV characters through discussions about tv with other people. Outside of school and not reading the magazine they use tv and the internet to relate to things. People who read top of the pops most proberly watch the pop music channels and use the internet to play games.


Personal Identity - The ability to compare one's own life with the characters and characters situation portrayed and explore individual problem and perspectives. They can relate to what they read in the magazine and what they face on a daily basis.


Surveillance - They use top of the pops to find out what is going in to pop celeberity world with people such as justin beiber and the suger babes. They also use it to get away from the real world and they enjoy reading it.


NME 


Diversion - They read NME to get away from the stress they recieve from work or university and just other magazine readers they read it to find out whats going on the world of music and the latest songs and artsts and concerts tickets.


Personal - Outside of reading NME the readers most propberly go to gigs and concerts. Watch the rock music channels but they most likely have responibilitys so maybe havft to do work. They use NME also as an escape from the real work and the pressure.


Personal Identity - The ability to compare one's own life with the characters and characters situation portrayed and explore individual problem and perspectives. They can relate to what they read in the magazine and what they face on a daily basis. As i said before they read it so they can relax and remove themselves from the troubles they face at work and at there jobs.


Surveillance - The read the magazine to find out what is going on in that genre of music and what is new.

Music Press!

There are many different types of Music Press in UK. This consists of NME,Top of the Pops, Kerrang and many other magazines. All the magazines are vary because they use differnt fonts, genres , mastheads but most importantly different "Genre" .  In NME , Kerrang and Top of the Pops. NME magazine music genre is mainly rock and Indi you can tell this by the features,colours and mastheads. Kerrang magazine music genre is predominantly rock music. Top of the Pops is pop music.


Top of the Pops -  http://www.totpmag.com/
NME -  http://www.nme.com/
Kerrang -  http://www.kerrang.com/

Comparative Analysis and Evaluation of Music Press Front Page!

The image to the left is the front cover of the magazine vibe. Its is colourful, the masthead is very bold and there is a lot fo writing on the front page. The picture is bang in the middle which is what the reader is most likely to look at first.


The image just below is also a front cover however the magazine is not vibe it is XXL magazine. There are 3 main colours, bold font and a massive picture which takes up the whole page.


The GENERIC MUSIC CONVENTION CODES of vibe magazine shows that the target audience is mainly people that listen to hip hop music. You can tell this because of the artist on the front page and the colours of the magazine. This magazine targets both boys and girls and the age can vary from ages 14-25. The Demomgarphics maybe hobbies such as going to hip hop concerts they wuld usually dress in tracksuits and shop in shops like footlocker and JD. The psychographics maybe are either students who are at school and are maybe thinking about what they are going to do in the future. However the older people who read the magazine most proberly have a high intrest in music and most likely have a career in music.


MASTHEAD (VIBE) - The masthead for vibe is very simple. the font is very bold and it is in all capital letters. The colour of the masthead changes every week to symbolise different seasons. The masthead is very BIG.


STRAP-LINE - The stapline in this magazine simple tells you what is going to be in the magazine rather than it being on the contents page. The strap-line colours match each other and they change every other word. Some words are in different fonts so the words in the big fonts tell us that is more important and were we should look.


MAIN IMAGE - The main image is band in the middle which means that this is were the readers eyes automatically go to. They way the artist is kneeling down efects the whole front page. All the writing is outline his crouched down posistion.


EARPIECE - There is not really and earpiece in this magazine, there are not any compitions to be won and games to play in this magazine, you would most likeyly see this in a magazine such as top of the pops.


The MODE OF ADDRESS atracts its target audience very well. It talks in slang and hip hop dialect, which is informal which is different to Q magazine which is more likely to be formal. This suggests that the magazine has a good idea about who reads the magazine and its readership.


The LAYOUT AND DESIGN of the contents page reflect a mood of that months issue. So for this front cover the contents would most likely be blue and yellow which reflects the front page. On the front page there is usually not much on it, less text and more pictures.

The GENERIC MUSIC CONVETION CODES employed by the magazine suggest the target audience are people that listen to rap music and you can see this from the artist who is on the front page and the strong colours and strong fonts


MASTHEAD -The masthead is very big and bold. The masthead is in the corner which is different from the other magazines. The font is in all captials which give an authority feeling towards it as does the use of red and white.


STRAPLINE AND EARPIECE - Suprisinly there is not a strap line or an earpiece on this magazine, however in the top right hand corner it shows what is exclusive in the magazine. XXL magazine is often different from other magazine; there is no strapline or earpience and the masthead is in the corner, not in the top centre of the page.


MAIN IMAGE- The main image takes up the entire page. It is a mid shot image as you can only see his upper body and and face and arms. The background is just black which goes with the colour scheme white,red and black.


The MODE OF ADDRESS suggests that the magazine speaks in a formal dialect but at the same time attracts its target audience with its rap features and articles. XXL know exactly what there target audience wants and is giving it to them


The LAYOUT AND DESIGN of the of the contents like most magazine will match and have a consistant flow with the colours however unlike vibe magazine there is more discription than pictures. There are a few pictures but it does what a contents page is ment to do which is tell you what is in store in the magazine.


Comparatively it is clear that both magazine have different intentions,purpose and target audiences. Vibe magazine attract both male and females,students and ages vary between 15 - 24. Unlike XXL magazine I think it is mainly for males and it can be for both students and adults and the target audience is just slightly higher than vibe magazine it varies from 18 - 24.


The genre,mode of address and layout and design on the magazine suggest a niche/mainstream audience.

ABS ARTS PRESENTATION

Abs arts powerpoint

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Masthead Research!

The masthead of a magazine is just simply the name,design and logo of the magazine. Often when you look at the masthead you can take a lot of information from it and get an idea of what the magazine is about and maybe what kind on Genre it is.

 The strong colours tells you that it is a strong magazine. The bold font gives you an idea about the theme. The white,red and black are very powerful , loud colours and just scream at you. The music genre is Emo,Rock and Grungie and these colours shout this at you.

 The top of the pops magazine has and audience of ages 11-15 and are mainly girls. The genre of the magazine is pop music and have artists featured in it like Justin Bieber. However before opening the magazine you get and idea, you get and idea from the Pink and yellow. Pink is a globly know that it is a girls colour and would not have a pink masthead for NME magazine. The yellow is a unisex colour but also has a girls touch towards it.

The vibe magazine is totally different from the other because it has only one colour. Black. The black gives it the serious look and can also be seen as a subliminal because Vibe magazine is a hip hop and R N B magazine. The font is very strong and almost manly. You get the feeling that Vibe magazine mostly has male readers and you get this from the black colour and the strong font.

3.1 AND 3.2

3.1 Genre and Representation

1. Summarise how the reader consumes music in both examples: are there similarities and differences?

In uncut magazine, £50 is spent per month on CDs, which is up £40 in 2002.The uncut readers have 365 CDs in collection. Each reader spends £47 a month on CDs, £23 on live concert tickets and £8.50 on downloads. In total £13.2 million CDs, £6.5 million on live concert tickets and £2.4 million on downloads. On average the readers buy 6 CD albums per month.

In NME Magazine the readers consume music by buying CDs and going to concerts. 39 albums -£430 for every readers, 45 CD singles - £135 each reader. 55% buy their music from major shops such as HMV. 46% buy from specialist record shop. 28% buy from Amazon. Last month 15 tracks were downloaded. 18 albums burned to a computer/mp3 player. People own iPods and mp3 players. Almost all of the readers own a CD player.91% go to gigs very often, on average 2 times a month they go to a gig. Almost half go to an NME gig. At least 1 festival such as Glastonbury a year.60% gets their tickets from online retailers, 30& over the phone.

The similarities of the both are that they both download and buy CD’s. NME readers mainly go to NME gigs; they go to more gigs and concerts than uncut magazine does. NME spends more on CDs a month.

2. What information do we receive about the reader’s lifestyle habits e.g. what other media products are consumed? How does the reader spend his/her spare time? Compare both examples?

Other media products come under things like DVDS, magazines and concerts. In uncut magazine the total sum spent on DVDs is 6 million pounds £21 pounds per month. Concert/live events the total cost in 6.5million, £23 per month on the concert tickets.  In their spare time they go to the cinema £14 a month on cinema tickets, 4million in total. Concerts certainly come under spare time and different ways to consume music. NME magazine is somewhat the same but different. They consume by CD players, mp3 players or the radio. They go to Gigs regularly and they go to festivals.

It is different because in UNCUT magazine they go to cinema and spend money on cinematickets this is different to NME because they do not what so ever.

3.2 Genre and representation

Top of the pops – Music style is pop music bands such as JLS and girls aloud and also Justin bieber. Themes are usually bright colours fun fonts. The appearance would be different to NME magazine. The appearance is very simple; plain clothed both the fans and the artist. Unlike other artists top of the pops do not wear big chains or “bling”

NME – Mainly rock and emo music bands such as kings or Leon and maybe oasis. They usually dress punky and dark. Like wearing black mainly have a lot of piercings. The artists are the same.

If you look at the artists that are being featured in the magazine you can get a clue about what the readers and fans are interested in and whole they dress

Process of electronic media

The process of creating our front page and contents page was very tough in the beginning because most of the people in the class had no idea how to use Photoshop , me being one of them. I learned the basics , how to create a font, how to use the layers and crop photos. However adding that knowlege to creating a front page and contents was some what difficult. I got very fustrating in the beginning when I would get things wrong and would not know what to do. As I went along I began to find it much easier to use. Now I would say I know how to make a front page and Contents page and photoshop and this will help me when I go on to make my final piece I will find it much easier.

When it comes to IPhoto I found difficult. I enjoyed going out and taking the pitures but uploading was hard. I did not successfully upload them due to an error in the computer but my friend was able to save them on her memory stick and email the pictures to me.

Evaluation of Prelim Task

The prelim task is just simply a taster to get us to know what it is going to be like when we actually make our own music magazine. For a prelim task we simply just created a Front page and a Contents for an Acland Burghly art magazine. Over the weeks we looked at what makes a a front page ; Mastheads,prices,colour schemes,straplines and target audiences.

My art magazine was called ABS Arts , my main colours were black,yellow,pink and purples. I chose these colours because they are bright attrcative colours. The Masthead was bold and very nice and it was found on a font website called http://www.dafont.com/. I chose this font because it went well with the colours and the layout of the front page.

In the strapline it said basic things such as " free colouring pencils and Win a chance to be on Art Attack" I got this idea from what i have seen in other magazines and what I would want to see in an Art magazine. The strapline is both at the top and the bottom. The strapline at the bottom just simply had the web adress of the magazine www.absarts.com.

The target audience was simply anyone at Acland Burghley school who found art intresting. Both boys and girls can read this magazine wether you like art as a hobby or even a career.

Content Analysis

In my lesson we have been discussing different target audience and this comes under demographics and psychographics. Demographics involves things such as  Interests  ,hobbies,style,religion.  Differently Psychographics comes under careers, succeeder,artists,mainstreamers and alternatives. 

In the class we have been analyzing Top of the Pops magazine and Kerrang Magazine ; here are the mastheads.

The top of the pops magazine's target audience ranges from ages 11-15. You can tell this from the vaitiety of colous,pictures and the different but similar people that feature in the magazine. When it comes to the demographics the target audience interests are most likely to be listening the pop music such as JLS and Justin Bieber. The style would be very different to someone who reads NME Magazine, Kerrang magazine and Grazia Magazine. The target audience style would be more infant shops such as primark rather looking like an adult who shops in shops like h&m. In this magazine I think that the religion varies and you can not really tell.  Hobbies would most likely be reading magazines like this, my space, habbo hotel which involves playing games on-line. They would really read advanced magazine unlike some other magazine readers.  Religion would mainly be based on the religion of the readers parents, I don't think they would have really thought about faith and God.

The psychographics consists of the 11-15 years olds going to school and sorting out what they are going to be doing life rather than already working or already in univeritsty like some other magazines psychographics. They do not have careers and they are not main streamers they would just be focusing on their education.

NME Magazine is some what different.

There are many differences between Top of the Pops and NME Magazine. NME is mainly based on rock music and range from ages 15 -20+. The bold colours such as Black,white and red are different to top of the pops which is mainly pink and yellow. They have features that cover artists such as Ozzy Osborne and Oasis. The demographics are rock music,going to different gigs and more, you can tell this because of all the adverts in the magazine for upcoming concerts and interviews with different artists. Their style is mainly black, dark colours almost indi and punk.

 NME has almost obvious psycographics , in careers I think they will be in the media industry such as music and acting. When it comes to religion they are most likely to be athiest. Mainly males would read this and also students. They also have adverts for games such as " Residents Evil " and " Halo " which you would not see in any other magazine.

People would read these magazine for entertainment or possibly for information like I said before could want information on when the next gig.

http://www.nme.com/

http://www.totpmag.com/survey.html

This is a link to oasis song wonderwall http://www.youtube.com/watch?v=6hzrDeceEKc

This is a link to Justin bieber song baby http://www.youtube.com/watch?v=kffacxfA7G4

Stay tuned for my next blog xx

AS foundation production

Hi, my name is Phoebe okeowo and I am studying Media Studies,Sociology,Philosophy and Religious Studies at La Swap 6th form college. I enjoy listening to hip hop and r and b music. When I create my music magazine it will mainly be on this type of music genre. If you want to hear the type of music I listen to just click on the links below.... the purpose of this blog is to promote my new music magazine that I making in Media Studies. In this magazine I will promote new music, talk about what is going on in the hip hop genre currently, so as I was saying before here are a couple of links to the type of music I like listening to.Hope you enjoy :D


http://www.youtube.com/watch?v=ucfRv5d5YPE&p=F65D024F5EC1CCBB&playnext=1&index=7


This link and...


http://www.youtube.com/watch?v=Jm7aCPa-_ew


Stay tuned for the next blog x